Ralph Lauren showcases latest collection at NYFW

A new chapter in Ralph Lauren’s almost 50-year history begins with a modern and exciting runway-to-retail concept at New York Fashion Week on the evening of Wednesday 14th September to celebrate the Ralph Lauren Women’s September Collection.

Using iconic and energetic Madison Avenue as its backdrop, the event is taking place directly outside the 888 Ralph Lauren Collection flagship store, creating a chic and elegant environment that captures Ralph Lauren’s ongoing romance with the city and the women here who inspire him.

This dynamic evolution of a fashion show affirms Ralph Lauren’s commitment to his consumer, allowing her to wear what she falls in love with the moment she sees it. Known as a leader in world-class retailing, the company is creating for the customer a fully immersive showcase, following models directly from the runway into flagship stores worldwide.